Dark Horse Wine Mosebetsi wa Sehlooho: Ho Paka Veine by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2021
Dark Horse Wine Mosebetsi wa Sehlooho: Ho Paka Veine
Client: E&J Gallo
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
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The Design
About Dark Horse Wine Mosebetsi wa Sehlooho: Ho Paka Veine
Dark Horse ke moralo wa ho paka veine le ho theha letšoao o entsoeng bakeng sa letšoao la veine la California. Moralo o thehiloe holim'a sistimi e fetohang e akaretsang qoqotho eohle ea ho paka le e lumellang ho eketsa lintho nakong e tlang. Litšoao li hatisitsoe holim'a pampiri ea boleng bo phahameng ka mekhabiso ea tšepe le e sa benyeng, e ntlafatsang matšoao a 'mala le tatso. Setšoantšo sa letšoao se behiloe ka pele le bohareng ba letšoao le leng le le leng. Sebopeho sa letšoao se bonolo, kahoo litaba tse ka har'a botlolo li ka utloisisoa ka ho sheba feela. Sepheo ke ho hlakisa boleng le tatso ka mokhoa o hlakileng shelefong.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Dark Horse Wine Mosebetsi wa Sehlooho: Ho Paka Veine ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Dark Horse Wine Mosebetsi wa Sehlooho: Ho Paka Veine e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Dark Horse Wine Mosebetsi wa Sehlooho: Ho Paka Veine ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Production Technology
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Inspiration
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Team Members
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
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