Silevera Phuthelo · 2021
Amarico Mokhabiso oa Sethotho sa Aperitif
- Moputso oa Silevera oa A' Design Award 2021 in Phuthelo
- CLIENT: Amàrico
- Estimated Number of Design Views: 24,689
- Verification code E4D6B3B430 · Verify this award
Colors
About Amarico Mokhabiso oa Sethotho sa Aperitif
Amarico ke moralo oa lebala le mokhabiso o entsoeng bakeng sa aperitif ea Setaliana. Moralo o sebelisa mekhabiso ea limela ho bontša litlhaku tse nkhang hamonate, tse rarahaneng le tsa tlhaho tsa seno sena. Litšoantšo li ile tsa taroloa ka likherayone tsa dijithale, 'me litlama tse ikhethang li ile tsa hlophisoa hore e be sebōpeho se seiponeng se susumelitsoeng ke bonono ba mokhabiso. Litlhaku tsa mefuta ea sejoale-joale tse entsoeng ka matsoho li tsamaea le litšoantšo. Lebala le le leng le manama botlolong 'me le kopanya letšoao le taba e totobalitsoeng ka melatsoana e gilded ea litlama. Botlolo e lekana 70 ka 70 ka 240 limilimithara.
About the Moputso oa Silevera oa A' Design Award
Amarico Mokhabiso oa Sethotho sa Aperitif ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Amarico Mokhabiso oa Sethotho sa Aperitif e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Amarico Mokhabiso oa Sethotho sa Aperitif ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Press Kit
- Unique Properties
- The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
- Dimensions & Packaging
- 70 mm x 70 mm x 240 mm
- Tags
- Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
- Production Technology
- When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
- Design Challenge
- The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
- Research
- Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
- Inspiration
- The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
- Project Duration
- The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
- Operation Flow
- The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
- Patents
- n/a
- Image Credits
- Photographer: Julius Filip
