Changle Mosebetsi oa Sehlooho: Sepakete sa Joala ka Hai Xia Huang

Moralo oa Changle Mosebetsi oa Sehlooho: Sepakete sa Joala ka Hai Xia Huang ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2021

Changle Mosebetsi oa Sehlooho: Sepakete sa Joala

ka Hai Xia Huang

Moreki: Yuto Group

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

10,901

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #116260

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Changle Mosebetsi oa Sehlooho: Sepakete sa Joala

Mongolo oa Buka: Changle ke moralo oa sepakete sa veine ea bophelo bo botle ea Machaena. Lebokose la ka ntle le entsoe ka pampiri e petsopetso 'me le ka menoa la ba lefeela bakeng sa lipalangoang, joale la hlophisoa kapele feme ea ho tlatsa. Ho mena lebokose ho boloka sebaka sa ho romella le litjeo. Litšoantšo li bontša sefate se lulang se le tala se holang holimo le ka ntle, hammoho le sethala sa Ganoderma, lekhalane le lithaba tsa Nanshan. Longan, medlar le Angelica dahurica le tsona li kenyelelitsoe setšoantšong seo. Ho sebelisoa mebala e bonolo ea khale. Lebokose le lekana 100 ka 100 ka 270 limilimithara 'me le tšoara botlolo ea 500 millilitres.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Changle Mosebetsi oa Sehlooho: Sepakete sa Joala ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Changle Mosebetsi oa Sehlooho: Sepakete sa Joala e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Changle Mosebetsi oa Sehlooho: Sepakete sa Joala e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Boholo le Phuthelo: Box：100mmx100mmx270mm
Bottle：500ml
Lithegi: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Theknoloji ya Tlhahiso: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Phephetso ya Moralo: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Dipatlisiso: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Kgothaletso: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Nako ya Projeke: The project done within 1 months in Shenzhen.
Tsamaiso ya Mosebetsi: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Litho tsa Sehlopha: Designer:Huang Hai xia, Art direction:Li Yu Chun