Mijia Toothbrush Mosebetsi wa Mantlha: Sepakete by Xiaomi

Mijia Toothbrush Mosebetsi wa Mantlha: Sepakete by Xiaomi is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2021

Mijia Toothbrush Mosebetsi wa Mantlha: Sepakete

by Xiaomi

Client: Xiaomi

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #118728

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mijia Toothbrush Mosebetsi wa Mantlha: Sepakete

Mongolo wa Buka: Borashe ba Meno ba Mijia ke sepakete sa lebokose la mpho se entsoeng bakeng sa sete ea borashe ba meno ba motlakase. Lebokose la ka ntle le nka sebopeho le mmala ho tsoa sehlahisoa se ka hare. Setšoantšo se phahamisitsoeng sa mmala o le mocha oa leholimo se koahela bokaholimo ba lebokose 'me se pheta mela e bonolo ea borashe ba meno. Mela e 'meli e phahameng ea ultraviolet e hatisitsoe holim'a mokhoa ona ho eketsa botebo le ho totobatsa moralo o motle oa indasteri. Mmala o mocha oa leholimo o tsamaisana le sehlahisoa, kahoo lebokose le shebahala le kopanetse. Setšoantšo se phahamisitsoeng se etsa hore bokaholimo bo be le sebopeho sa bo-tharo ho feta 'me se thusa hore sete ea mpho e hlahelle mabenkeleng.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Mijia Toothbrush Mosebetsi wa Mantlha: Sepakete ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Mijia Toothbrush Mosebetsi wa Mantlha: Sepakete e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Mijia Toothbrush Mosebetsi wa Mantlha: Sepakete e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
Dimensions & Packaging: Width252mm x Depth43.5mm x Height241mm
Tags: packaging, toothbrush, blue, bas relief, electrionic
Production Technology: The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
Design Challenge: There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
Research: The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
Inspiration: Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
Project Duration: February 2020 Bejing and finished in May in Beijing, China.
Operation Flow: The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang