Evervess Soda Water Tšepeliso ea Ho Pakisa Seno by PepsiCo Design and Innovation

Evervess Soda Water Tšepeliso ea Ho Pakisa Seno by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2021

Evervess Soda Water Tšepeliso ea Ho Pakisa Seno

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

22,346

Verified Award Winner

Verify Award Status for #118789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Evervess Soda Water Tšepeliso ea Ho Pakisa Seno

Evervess Soda Water ke moralo oa ho pakisa bakeng sa mefuta e mengata ea diswekere le di-tonic tse nang le kharebonete. Letshwao lena le tsamaisa lefa la lilemo tse ka bang mashome a robeli, 'me tšusumetso ea pono e ile ea sebetsoa hantle bocha bakeng sa qaleho e kopantsweng 'marakeng oa China. Moralo oa pele o ne o utloahala o boima le ho bontsha ho fetella tseleng, kahoo pakiso e entsoe bonolo ho bua ka phomolo e bobebe le e nang le mafeela. Karolo e nyane ea setshwantsho e ntsho le e bosehla-bo-putsoa e bonts'a tsela ea metsi, e leng letshwao la matla, phomolo le nchafatso. Dino tsena li ka tsoakanngwa ho di-cocktail kapa li thabelwe li le tsona feela.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Evervess Soda Water Tšepeliso ea Ho Pakisa Seno ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Evervess Soda Water Tšepeliso ea Ho Pakisa Seno e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Evervess Soda Water Tšepeliso ea Ho Pakisa Seno e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release