Pepsi New Year 2020 Sephutheloana sa Lino by PepsiCo Design and Innovation

Pepsi New Year 2020 Sephutheloana sa Lino by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.

KhautaPhuthelo· 2021

Pepsi New Year 2020 Sephutheloana sa Lino

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #118921

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2020 Sephutheloana sa Lino

Pepsi New Year 2020 ke sete ea makotikoti a lino a limited edition a entsoeng bakeng sa nako ea Selemo se Secha Russia. Lekotikoti le leng le le leng le na le mongolo o entsoeng ka ho khetheha le molaetsa o mokhutšoanyane o nkiloeng setso sa lehae, metlaeng le meetlong. Melaetsa ena e na le moelelo oa botho, kahoo bareki ba ka khetha o ikutloang o ba amang haholo. Hashtag e arolelanoang ea letoto, e fetoleloang e le "nka Pepsi haeba", e memela tšebelisano ho marang-rang a sechaba. Mokhoa o feto-fetohang oa moralo o lumella hore khopolo ena e fetoleloe libakeng tse ling tsa lehae, e leng ho atolosang le ho etsa hore mokete oa Selemo se Secha e be oa motho ka mong.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Pepsi New Year 2020 Sephutheloana sa Lino ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Pepsi New Year 2020 Sephutheloana sa Lino e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pepsi New Year 2020 Sephutheloana sa Lino e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
Tags: Packaging, Beverage
Inspiration: Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
Team Members: PepsiCo Design & Innovation

Read the Press Release