Pepsi X SHFW Thupelo ea Seno by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2021
Pepsi X SHFW Thupelo ea Seno
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
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About Pepsi X SHFW Thupelo ea Seno
Pepsi X SHFW ke thele ea seno ea khatiso e lekanyelitsoeng e entsoeng bakeng sa Shanghai Fashion Week Spring/Summer 2020 mme e lokolotsoe China. Thele ena ke karolo ea sisteme e pharaletseng ea boitsebahatso ba pono e hlophiselitsoeng ketsahalo e le 'ngoe. Sehlooho sa nako sa Sensation le Source se tataisa moralo mme se bonahatsa patlisiso ea maikutlo a fapaneng. Libopeho tse susumelitsoeng ke likarolo tsa tlhaho le tsa khalase li kopantsoe ka har'a sebaka se nang le litekanyo. Sephetho se hokahanya moea oa mofuta oa Pepsi Black le mosebetsi o fapaneng oa baqapi ba mefaha ba hlahisitsoeng ketsahalong ena.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Pepsi X SHFW Thupelo ea Seno ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Pepsi X SHFW Thupelo ea Seno e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pepsi X SHFW Thupelo ea Seno ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
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