Tazo Refresh Bopaki ba Lino by PepsiCo Design and Innovation

Tazo Refresh Bopaki ba Lino by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2021

Tazo Refresh Bopaki ba Lino

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Bopaki ba Lino

Tazo Refresh ke moqapi oa sepakojana bakeng sa mola oa liti tse batang tse phahameng tse loketseng ho noa. Mola ona o thehiloe holim'a litatso tse tharo tse tsebahalang tsa mofuta ona, tse bitsoang Zen, Awake le Passion. Liti tsena li netefalitsoe hore ke tsa tlhaho 'me ha li na mebala ea maiketsetso kapa lintho tse etsang hore li be monate ka boiketsetso. Sepakojana se fumaneha ka libotlolo tsa dawonse tse 12 tsa ho sebelisa hang le libotlolo tsa dawonse tse 42 tsa ho sebelisa ka makhetlo a mangata tse entsoeng ka plastiki e boetseng e sebelisitsoeng ka liperesente tse 100. Mebala e matla ea metsoako e kopantsoe le e tšoeu ho hlakisa tatso e ncha ka ho hong shelefong. Moqapi ona o rerile ho boloka bareki ba teng le ho hohela bareki ba ratang liketso tse ncha haholoanyane.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Tazo Refresh Bopaki ba Lino ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Tazo Refresh Bopaki ba Lino e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Tazo Refresh Bopaki ba Lino ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release