4Vita Herbs Mosebetsi oa Sehlooho: Sepakete sa Seno sa Limela by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2021
4Vita Herbs Mosebetsi oa Sehlooho: Sepakete sa Seno sa Limela
Client: Deep Blue Design
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #119262The Design
About 4Vita Herbs Mosebetsi oa Sehlooho: Sepakete sa Seno sa Limela
Mongolo oa Buka: 4Vita Herbs ke moralo oa sepakete bakeng sa mofuta oa limela tse sebelisoang ho lokisa lino. Sepakete se seng le se seng se na le setšoantšo, 'me mmala o tsamaellanang o hokahanya litšoantšo hore e be boitsebiso bo le bong ba pono bakeng sa letoto lena. Mebala e khanyang e ile ea susumetsoa ke mebala ea masimo a limela 'me e fapane le mebala e tlaase e tloaelehileng ho lihlahisoa tse ts'oanang. Mongolo o hlalosang o behiloe ka pel'a sepakete ho e-na le ka morao, e le hore melemo le lintlha tsa bohlokoa li baloe kapele. Sepakete ke sepakete sa polasetiki sa mofuta oa "doy pack" se nang le zip e bolokang limela li ntse li le tala kamora ho buleha ha pele.
The Recognition
About the Moputso oa Boronse oa A' Design Award
4Vita Herbs Mosebetsi oa Sehlooho: Sepakete sa Seno sa Limela ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. 4Vita Herbs Mosebetsi oa Sehlooho: Sepakete sa Seno sa Limela e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. 4Vita Herbs Mosebetsi oa Sehlooho: Sepakete sa Seno sa Limela e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
- Dimensions & Packaging
- The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
- Tags
- 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
- Production Technology
- This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
- Design Challenge
- The most complicated part was to understand the differences and benefits of all herbs.
- Research
- Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
- Inspiration
- A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
- Project Duration
- The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
- Operation Flow
- The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
- Team Members
- Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis - Image Credits
- Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
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