Yanjing White Beer Mosebetsi oa Sehlooho: Sepakete sa Biri ka Gen Xu and Feihu Han

Moralo oa Yanjing White Beer Mosebetsi oa Sehlooho: Sepakete sa Biri ka Gen Xu and Feihu Han ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2021

Yanjing White Beer Mosebetsi oa Sehlooho: Sepakete sa Biri

ka Gen Xu and Feihu Han

Moreki: Beijing Yanjing Brewery Co.,Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #120520

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Yanjing White Beer Mosebetsi oa Sehlooho: Sepakete sa Biri

Mongolo oa Buka: Yanjing White Beer ke moralo oa sepakete sa biri e teroliloeng lipotlolong le ka har'a mangkopo. Litšoantšo li kopanya litšobotsi tsa moetlo oa Machaena le oa Jeremane, moo mebala e nkuoang seaparo sa bolo ea maoto ea Jeremane le litšoantšo tsa malanta le liahlwa e le tlotla ho Jeremane, moo biri e tšoeu e simolohileng. Sebaka sa sehlooho se etsoang joalo ka thebe se totobatsa lebitso la sehlahisoa hape se boloka moralo o lekantsoeng hantle. Kopo e latela boholo ba letsoho la motho ka bomedimane bo tšoafang, ha botlolo e nang le sebōpeho se tsokelletseng se ka ts'oaroa maemong afe kapa afe. Botlolo e entsoe ka khalase e ka sebelisoang hape, mangkopo a entsoe ka aluminiamo e ka sebelisoang hape.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Yanjing White Beer Mosebetsi oa Sehlooho: Sepakete sa Biri ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yanjing White Beer Mosebetsi oa Sehlooho: Sepakete sa Biri e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yanjing White Beer Mosebetsi oa Sehlooho: Sepakete sa Biri e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Boholo le Phuthelo: 67.4*67.4*248mm, 54*54*170mm
Lithegi: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Theknoloji ya Tlhahiso: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Phephetso ya Moralo: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Dipatlisiso: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Kgothaletso: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Nako ya Projeke: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Tsamaiso ya Mosebetsi: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Litho tsa Sehlopha: Feihu Han
Gen Xu
Da Wu