Luzhou Laojiao 1915 Primary Function: Sepakete sa Botlolo ba Joala by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2021
Luzhou Laojiao 1915 Primary Function: Sepakete sa Botlolo ba Joala
by Haijun Shen
Client: DIGA Creative design
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
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The Design
About Luzhou Laojiao 1915 Primary Function: Sepakete sa Botlolo ba Joala
Luzhou Laojiao 1915 ke sepakete sa joala ba baijiu ba Machaena. Botlolo bo entsoe ka sebopeho sa sekepe se nang le maseile, 'me matshwao a ho bonoa a fumanoe mmapeng oa Jiangyang oa Luzhou. Sebopeho se kobehileng se supa metsi a phallang ka hare 'me se fana ka boikutlo bo phutholohileng letsohong. Botlolo bo entsoe ka khalase e nang le 'mala o kotohang le letshwao la leano le kentsoeng. Lebokose le phethetsoe ka boronse, ho tsikinyeha le letshwao la leano le kentsoeng. Sepakete se lekana 58 ka 158 ka 350 limilimithara. Sepheo ke ponahalo e bobebe le e mokhabo bakeng sa banoi ba lilemo li 30 ho isa ho 40, ka boikutlo ba sejoale-joale ba boemo bo phahameng bo bolokang sebopeho sa setso.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Luzhou Laojiao 1915 Primary Function: Sepakete sa Botlolo ba Joala ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Luzhou Laojiao 1915 Primary Function: Sepakete sa Botlolo ba Joala e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Luzhou Laojiao 1915 Primary Function: Sepakete sa Botlolo ba Joala ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- Dimensions & Packaging
- 58mm×158mm×350mm
- Tags
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- Production Technology
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- Design Challenge
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- Research
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- Inspiration
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- Project Duration
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- Operation Flow
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- Team Members
- Haijun Shen
manling Lin
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