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Have a Nice Can Sepakane sa Lijo by Kaoru Mizuno - Mother Inc.

Have a Nice Can Sepakane sa Lijo by Kaoru Mizuno - Mother Inc. is a highly esteemed winner of the very prestigious 2022 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.


KhautaPhuthelo· 2022

Have a Nice Can Sepakane sa Lijo

by Kaoru Mizuno - Mother Inc.

Client: Irom Inc

Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category

Colors

The Design

About Have a Nice Can Sepakane sa Lijo

Have a Nice Can ke moralo oa sepakane sa lebitso la khoebo la lijo tsa leoatle tse entsoeng ka matsoho tse koetsoeng ka mekotleng ea tšepe. Mefuta ena e kenyelletsa sekoahelo se le seng, mokotlana oa mpho oa mekotla e meraro le mabokose a limpho a mekotla e tšeletseng, e robong le e leshome le metso e 'meli. Sesoara sa mokotlana oa mpho se sebelisa thapo e hopotsang boema-kepe ba ho tšoasa litlhapi. Mabokose a limpho a kopanya 'mala o khanyang oa lamunu bakeng sa letsatsi le o putsoa bakeng sa leoatle. Litšoantšo tsa litlhapi li hatisitsoe mahlakoreng ka bobeli a sekoahelo, kahoo mokhabiso o tsoela pele ha lipakane li behoa lehlakoreng le lehlakoreng ho etsa pontšo ea lebenkele. Ho sebelisoa pampiri e netefalitsoeng e sa senyeng tikoloho, 'me mekotla e sioa e se na mangolo e le hore e ka sebelisoa hape habonolo.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Have a Nice Can Sepakane sa Lijo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Have a Nice Can Sepakane sa Lijo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Have a Nice Can Sepakane sa Lijo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used not only for package, but also as a store display which direct the boundless sea.
Dimensions & Packaging
Environmentally friendly paper is used for the packaging.
The cans are unlabeled so that they can be easily recycled and can be directly cooked.
Tags
canned food, packaging,
Production Technology
The package consists of an individual packaging sleeve, a gift bag of 3 cans, a gift box of 6 cans, 9 cans and12 cans, and environmentally friendly paper is used for them as much as possible.
For example, a packaging sleeve and gift bag use paper made of FSC material certified, and paper of box uses the "Green Aid Paper Series," which is originally set by a Japanese paper manufacturer for the purpose of reducing the environmental burden.
Design Challenge
The appearance, paper and texture of the package that conveys the brand's high-quality ingredients and careful work.
Research
The client runs a restaurant, and the corona pandemic is affecting store sales.
We aim to regain sales by providing new services in the style of canning that suits the new lifestyle of stay home.
When the store is open, 3cans of package is available so that customers who come to the store can easily take it home, and when it is difficult to visit the store, 9 cans or 12 cans of packages can be purchased online as a gift for yourself or your friends without worrying about cans weight and infection. They are currently keeping strong sales.
Inspiration
Package design for handmade craft canning brand which is created by Japanese seafood restaurant. The handle of the gift bag uses a rope that resembles a fishing port.
The gift box is made up of bright orange (sun) and blue (sea).Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used as a store display which direct the boundless sea.
Project Duration
The project lasts about 1 year, designed and produced in Japan.
Operation Flow
The package consists of individual packaging sleeve, gift bag of 3 , gift box of 6, 9 and12.
A Handle of gift bag uses a rope that resembles a fishing port.
Gift boxes are made up of bright orange (sun) and blue (sea).
Can body has no decorations and labelling so that it can be used over direct heat at home or camping.
Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side so they can use as a store display which direct the boundless sea.
Team Members
Kaoru Mizuno
Image Credits
MOTHER Inc.

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