The Treasure of Zbojniks Leibole ya Botlolo by Sasha Sharavarau is a highly esteemed winner of the very prestigious 2022 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.
KhautaPhuthelo· 2022
The Treasure of Zbojniks Leibole ya Botlolo
Client: St. Nicolaus (client company); Zbojnicka (brand)
Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
- Verify Award Status for #127368
The Design
About The Treasure of Zbojniks Leibole ya Botlolo
Letlotlo la Zbojniks ke moralo wa leibole bakeng sa dino tse tsohlwetsweng tsa ditholwana tsa Zbojnicka. Zbojnicka ka Se-Slovak e bolela ho ba ha Zbojnik. Zbojniks e ne e le masholu a neng a nka karolo dikgohlanong kgahlanong le bokgoba ba serfdom, mme batho ba ne ba dumela hore ba pata matlotlo dithabeng tsa Slovakia. Leibole ena e hlahisa dino tsena tse tsohlwetsweng jwaloka letlotlo la Zbojniks. Thaba ya Velky Rozsutec e bontshwa ka hodimo, mme mekgabiso ya Se-Slovak e tswang dibakeng tse fapaneng e etsa foreime ya moralo. Ditshwantsho tsa mokgwa wa ho betlwa di hatisitswe ka mebala e mmedi pampiring ya kerimi e sa phatsimeng e nang le sebopeho se bonolo. Lebitso la sehlahiswa le kentswe ka mokgabiso o phahamisitsweng wa kgauta.
The Recognition
About the Moputso oa Khauta oa A' Design Award
The Treasure of Zbojniks Leibole ya Botlolo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. The Treasure of Zbojniks Leibole ya Botlolo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. The Treasure of Zbojniks Leibole ya Botlolo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Dimensions & Packaging
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Tags
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Production Technology
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Design Challenge
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Inspiration
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Project Duration
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Operation Flow
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Team Members
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Image Credits
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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