Shuanghui Rebrand Ts'ebetso ea Mantlha: Sepakete sa Sausage by Tiger Pan

Shuanghui Rebrand Ts'ebetso ea Mantlha: Sepakete sa Sausage by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2022

Shuanghui Rebrand Ts'ebetso ea Mantlha: Sepakete sa Sausage

by Tiger Pan

Client: Shuanghui Group

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #130897

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shuanghui Rebrand Ts'ebetso ea Mantlha: Sepakete sa Sausage

Sengoloa sa Buka: Shuanghui Rebrand ke moralo oa sepakete bakeng sa sehlahisoa sa hamo e pheiloeng se rekisoang naheng ea China. Moralo o nchafalitsoeng o boloka lintlha tsa mookoana oa khoebo tsa pele mme o nkeloa setsha litšoantšo tse nang le li-pixel ka litšoantšo tsa geometric, e le hore sepakete se ka tsejoa le ha ho tloha hole. Litebello tsa sehlahisoa ho tsoa mahlakoreng a fapaneng le ka mekhahlelo e fapaneng li nolofalitsoe hore e be sebopeho se chitja. Lihlopha tse tharo tsa mebala e khanyang li arola tatso tse fapaneng. Moralo o hlakileng oa lintlha le sistimi e le 'ngoe ea letoto li thusa bareki ho fumana ntho eo ba e batlang ka potlako. Litlhaku tse ncha tsa mookoana o latela sebopeho se bofehlo sa arc.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Shuanghui Rebrand Ts'ebetso ea Mantlha: Sepakete sa Sausage ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Shuanghui Rebrand Ts'ebetso ea Mantlha: Sepakete sa Sausage e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Shuanghui Rebrand Ts'ebetso ea Mantlha: Sepakete sa Sausage e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Dimensions & Packaging: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Tags: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Production Technology: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Design Challenge: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Research: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspiration: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Image Credits: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu