Sunboy Gift Box Mosebetsi oa Mantlha: Sepakete sa Peo ea Letsoai la Sunflower by Tiger Pan

Sunboy Gift Box Mosebetsi oa Mantlha: Sepakete sa Peo ea Letsoai la Sunflower by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2022

Sunboy Gift Box Mosebetsi oa Mantlha: Sepakete sa Peo ea Letsoai la Sunflower

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #130899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sunboy Gift Box Mosebetsi oa Mantlha: Sepakete sa Peo ea Letsoai la Sunflower

Mongolo oa Buka: Sunboy Gift Box ke moralo oa sepakete bakeng sa lijana tsa peo ea sunflower. Lebokose la mpho le tšoara litini tsa tšepe tsa sebopeho sa silinta tse ka sebelisoang hape. Lebokose la ka ntle le entsoe ka pampiri e petiloeng (corrugated paper), e leng se matlafatsang sebopeho le ho etsa hore ho lokolloa hape ho be bonolo. Sebopeho sa ho buleha se hlophisitsoe hape, hore lebokose le be bonolo ho kopanngoa le ho arohanngoa. Litini tsena li kopana hammoho ho theha lihlopha tsa mokhoa oa 'ngoe, tse peli, kapa tse tharo tsa maemo, e leng se hōlisang sebaka se bonahalang sa sehlahisoa le ho boloka thepa. Setšoantšo se hatisitsoeng se sebelisa mokhoa oa ho khaoloa ha pampiri (paper cut style) 'me se bontša sebōpeho sa Sunboy se matha tšimong ea lipalesa tsa sunflower.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Sunboy Gift Box Mosebetsi oa Mantlha: Sepakete sa Peo ea Letsoai la Sunflower ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Sunboy Gift Box Mosebetsi oa Mantlha: Sepakete sa Peo ea Letsoai la Sunflower e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Sunboy Gift Box Mosebetsi oa Mantlha: Sepakete sa Peo ea Letsoai la Sunflower e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
Dimensions & Packaging: Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm
Tags: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology: The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
Design Challenge: To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Research: We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field.
Inspiration: Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu