Lay's Flavor Swap Influencer Kit Mosebetsi wa Mantlha: Sepakete sa Dijo ka PepsiCo Design and Innovation

Moralo oa Lay's Flavor Swap Influencer Kit Mosebetsi wa Mantlha: Sepakete sa Dijo ka PepsiCo Design and Innovation ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2022

Lay's Flavor Swap Influencer Kit Mosebetsi wa Mantlha: Sepakete sa Dijo

ka PepsiCo Design and Innovation

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

20,209

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #137246

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Lay's Flavor Swap Influencer Kit Mosebetsi wa Mantlha: Sepakete sa Dijo

Mongolo wa Buka: Lay's Flavor Swap Influencer Kit ke moralo wa sepakete sa dijo o entsweng bakeng sa lenaneo la lehlabula le ileng la tlisa tatso ya Funyuns le Doritos ho li-chips tsa Lay's. Sepakete se kopanya moralo wa hajwale wa mokotla wa Lay's le mebala ya khampani ya tatso ye nngwe le ye nngwe: bolou bakeng sa Cool Ranch le botala bakeng sa Funyuns. Mokgabo wa disefolone tse dikologang o hopotsa dibopeho tsa li-chips tsa pele mme o totobatsa tshebedisano-mmoho pakeng tsa dikhampani. Ho boetse ha hlahiswa sethopi se kopaneng sa ba-influencer mme sa fanwa ho batho ba tsebahalang mmedieng ho qala dipuisano mabapi le lenaneo lena.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Lay's Flavor Swap Influencer Kit Mosebetsi wa Mantlha: Sepakete sa Dijo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Lay's Flavor Swap Influencer Kit Mosebetsi wa Mantlha: Sepakete sa Dijo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Lay's Flavor Swap Influencer Kit Mosebetsi wa Mantlha: Sepakete sa Dijo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Kgothaletso: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Bala Tokollo ya Boraditaba

E Tshehelitsweng