Lay's 2021 Mood Match Mosebetsi wa Mantlha: Sepakete sa Dijo ka PepsiCo Design and Innovation

Moralo oa Lay's 2021 Mood Match Mosebetsi wa Mantlha: Sepakete sa Dijo ka PepsiCo Design and Innovation ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2022

Lay's 2021 Mood Match Mosebetsi wa Mantlha: Sepakete sa Dijo

ka PepsiCo Design and Innovation

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

20,539

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #137243

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Lay's 2021 Mood Match Mosebetsi wa Mantlha: Sepakete sa Dijo

Mongolo wa Buka: Lay's 2021 Mood Match ke letoto la sepakete sa lijo tsa lifate le entsoeng ka palo e fokolang bakeng sa mokete o ikhethileng oa ho abela batho lintho ho tsoa social media. Sete ena e kenyelletsa meralo e mene e bululetsoeng ke mangolo a maikutlo (mood rings), e leng e ngoe le e ngoe e amanang le mehopolo le maikutlo a matle. Morero o boletsoeng ke ho tsosolosa maikutlo a matla kapa ho fana ka maikutlo a khotso. Moralo o mong le o mong o lumellanngoa le tatso le maikutlo: teboho bakeng sa Cheese e Besitsoeng le Sopho sa Tamati, tshepo bakeng sa Cappuccino, matla a bohale bakeng sa Chili le boithabo bakeng sa Salted Caramel. Sepakete sena se fana ka khefu e khutshoanyane ho tloha bophelong ba letsatsi le letsatsi.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Lay's 2021 Mood Match Mosebetsi wa Mantlha: Sepakete sa Dijo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Lay's 2021 Mood Match Mosebetsi wa Mantlha: Sepakete sa Dijo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Lay's 2021 Mood Match Mosebetsi wa Mantlha: Sepakete sa Dijo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Kgothaletso: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Bala Tokollo ya Boraditaba

E Tshehelitsweng