Bubly Bounce Sesebediso sa Sehlooho: Sepakete sa Seno by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.
TšepePhuthelo· 2022
Bubly Bounce Sesebediso sa Sehlooho: Sepakete sa Seno
by PepsiCo Design and Innovation
Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category
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About Bubly Bounce Sesebediso sa Sehlooho: Sepakete sa Seno
Mongolo oa Buka: Bubly Bounce ke moralo oa sepakete sa seno bakeng sa mola oa metsi a bubblang a nang le caffeine. Sepakete se atolosa mola o seng o le teng oa metsi a bubblang 'me se bontša tlatsetso ea caffeine ntle le ho fetohela puong ea pono ea lino tsa matla (energy drinks). Mebala e matla le e khanyang, libubble, litumeliso tse mosa le bososelo li bolokiloe, e le hore letshwao le lule le bonolo ho tsejoa. Moralo o boetse o bua ka tšebeliso ea latswa tse peli senong se le seng. Sistimi ena e reretsoe ho khahla bareki ba teng hona joale le ho hlaha ka ho hlaka shelefong.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Bubly Bounce Sesebediso sa Sehlooho: Sepakete sa Seno ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Bubly Bounce Sesebediso sa Sehlooho: Sepakete sa Seno e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Bubly Bounce Sesebediso sa Sehlooho: Sepakete sa Seno e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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