Hometown Flavor Phuthelo ya Makaroneng a Raese by Changshu Institute of Technology

Hometown Flavor Phuthelo ya Makaroneng a Raese by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2022

Hometown Flavor Phuthelo ya Makaroneng a Raese

by Changshu Institute of Technology

Client: Changshu Institute of Technology

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #138716

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Phuthelo ya Makaroneng a Raese

Yunnan ke lehae la dihlopha tse ngata tse nyane tsa batho ba nang le mekhoa ya bona e ikgethang ya ho ja. Jwalo ka dijo tsa setso tse ka sehloohong naheng ya Yunnan, makaroneng a raese a ka kopanngwa le metswako efe kapa efe le mokhoa ofe kapa ofe wa ho pheha ho hlahisa ditatso tse fapaneng. Ka ho sebedisa makaroneng a raese, baetsi ba moralo ba ntlafalitse le ho etsa moralo wa letoto lena la dihlahiswa tsa makaroneng a raese a Yunnan ka ho kopanya diaparo tsa dihlopha tse nyane tsa batho tsa Yunnan le ditatso tsa tsona. Ka theknoloji ya sejoalejoale ya ho boloka dijo, tatso ya Yunnan e phatlalalwa lefatsheng.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Hometown Flavor Phuthelo ya Makaroneng a Raese ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Hometown Flavor Phuthelo ya Makaroneng a Raese e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Hometown Flavor Phuthelo ya Makaroneng a Raese ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.