Satine Pro Primary Function: Meputso ea Lebese by L3branding

Satine Pro Primary Function: Meputso ea Lebese by L3branding is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2022

Satine Pro Primary Function: Meputso ea Lebese

by L3branding

Client: L3branding

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Pro Primary Function: Meputso ea Lebese

Satine Pro ke moralo oa meputso bakeng sa lebese le sefeng ka ho fetisisa le rekisoang Chaena. Lebese lena le na le protheine e lekanang le lithapo tse 6 ka mililithara e le 100. Moralo o beha nomoro ea 6 bohareng ba ponahalo ba sephutheloana, e entsoeng ka ho arola le ho kopanya bocha likarolo tsa tlhaho tse kang likhomo le limela. Khomo e felletseng e patiloe ka har'a setšoantšo. Mokhoa ona o ithuta ho Cubism le bonono bo sa tluoeng, moo 'nete e aroloang ebe e hahoa hape. Sephutheloana se lekanya 50 ka 50 ka 180 mm. Sepheo ke ho hlalosa sehlopha se sengcha sa lebese le ho hlahisa sebopeho sa tlhaho le se hlophisitsoeng hantle.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Satine Pro Primary Function: Meputso ea Lebese ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Satine Pro Primary Function: Meputso ea Lebese e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Satine Pro Primary Function: Meputso ea Lebese ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Dimensions & Packaging: 50mm*50mm*180mm
Tags: milk, package design, organic, Cubism
Design Challenge: The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Inspiration: Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Project Duration: The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Team Members: Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He