Noble 16 Zhenxuan Sepakiti sa Nomo ea Joala by Jingdezhen Jiushan Creative Co., Ltd.

Noble 16 Zhenxuan Sepakiti sa Nomo ea Joala by Jingdezhen Jiushan Creative Co., Ltd. is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2023

Noble 16 Zhenxuan Sepakiti sa Nomo ea Joala

by Jingdezhen Jiushan Creative Co., Ltd.

Client: Guiniang Liqour Co., Limited

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

10,159

Verified Award Winner

Verify Award Status for #141872

View at A' Design Award Press Release Award Badge

Colors

The Design

About Noble 16 Zhenxuan Sepakiti sa Nomo ea Joala

Noble 16 Zhenxuan ke sepakiti se etselitsoeng joala la boleng bo phahameng. Botlolo e latela sebopeho sa setso sa Baijiu 'me e entsoe ka lehalika le tšepe e ntšo. Mela e phallang le litšoantšo tse hlobotsoeng li betliloe holim'a bokaholimo ka mokhoa oa bophaphathi oa bophirimela. Setlaisetlai se molaleng oa botlolo se ipapisitse le lipalesa tse kopantsoeng tsa Sechaena le lehlaka la khalase la bophirimela. Lebeleng le hatisitsoe pampiring e nang le mookoana e mosehla-oa-gauta le e lefifi. Lebokose la kantle la lehong le pentiloeng le sebelisa mokhoa oa ho kopanya o tšoanang le letlalo hammoho le ho hatisoa ka gauta. Leqephe le kahare le bonts'a "flavor wheel" e hlalosang tatso. Sepheo ke ho kopanya litso tsa joala tsa Sechaena le tsa bophirimela.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Noble 16 Zhenxuan Sepakiti sa Nomo ea Joala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Noble 16 Zhenxuan Sepakiti sa Nomo ea Joala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Noble 16 Zhenxuan Sepakiti sa Nomo ea Joala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
Dimensions & Packaging: 148*120*280mm
Tags: Liquor, wine, package design
Production Technology: The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product.
Design Challenge: Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
Research: The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
Inspiration: The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
Project Duration: The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
Operation Flow: The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
Team Members: HN LIU
FANG TAI