Meer Ho Paka Hang-Hang Kofi by Masoud Najafi Amirkiasar

Meer Ho Paka Hang-Hang Kofi by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2023

Meer Ho Paka Hang-Hang Kofi

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Meer Ho Paka Hang-Hang Kofi

Moralo oa liphutheloana oa sehlahisoa se secha ho ea 'marakeng ha o bue feela ka bonono ba moralo empa hape o mabapi le bonono ba ho utloisisa bareki& #039; menahano le ho ema ka ntle lishelefong kgahlanong le bahlodisani. Ho nahanoa ka lintlha tsena tse fapaneng, moralo oa sephutheloana oa Meer o nkile sebopeho sa ho qetela sa sehlahisoa ho etsa papiso ho susumetsa le ho hohela maikutlo ohle a barati ba kofi. Hape, sebopeho le boholo bo sa tloaelehang ba fonte bo bapala karolo ea bohlokoa ho hoheleng bareki ho sehlahisoa. Moqapi ona o entsoe ka tšepo ea ho etsa phetoho e tebileng holim'a sethala sa seno sa mabenkele.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Meer Ho Paka Hang-Hang Kofi ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Meer Ho Paka Hang-Hang Kofi e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Meer Ho Paka Hang-Hang Kofi e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020