Lidu Sorghum 1308 Sephutheloana Sa Lino Tse Tahang by Carson Wu

Lidu Sorghum 1308 Sephutheloana Sa Lino Tse Tahang by Carson Wu is a highly esteemed winner of the very prestigious 2023 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.

KhautaPhuthelo· 2023

Lidu Sorghum 1308 Sephutheloana Sa Lino Tse Tahang

by Carson Wu

Client: Jiangxi Lidu Liquor Co., Ltd.

Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner
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Colors

The Design

About Lidu Sorghum 1308 Sephutheloana Sa Lino Tse Tahang

E na le moelelo o matla oa histori le tlhokomelo ea botho. Electroplating ea khauta ea gradient e sebelisoa ho emela boleng bo kang ba khauta ba sekoti le likokoana-hloko tsa boholo-holo, tse sebeletsang e le tumello ea boleng bo ikhethang ba Lidu Sorghum 1308. 'Me likarolo tse kang tiiso ea boka ba ho tiisa le lengolo la setifikeiti sa letlotlo la naha li fanoa e le bopaki bo tiileng. Karolo ea mantlha ea boqapi le likarolo tse thusang li kopantsoe ho theha botsitso bo hokahaneng bo totobatsang mabothobotho.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Lidu Sorghum 1308 Sephutheloana Sa Lino Tse Tahang ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Lidu Sorghum 1308 Sephutheloana Sa Lino Tse Tahang e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Lidu Sorghum 1308 Sephutheloana Sa Lino Tse Tahang e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidu Sorghum 1308 carries a strong sense of history and humanistic care. The core selling point of "vintage liquor + ancient pit + traditional techniques" can be directly perceived to create a cultural sense of ceremony in the hustle and bustle of life, and to explore the poetic blankness in high-end Chinese Baijiu aesthetics. As for the bottle, the gradient gold plating of the body is an industrial aesthetic innovation; its bottom has a support that was modeled on the Yuan Dynasty pit; and its cap mimics the effect of a sealing wax seal. And the vintage liquor seal on the outer box sends an echo through time and a sincere emotion in the form of a private letter paper.
Dimensions & Packaging: 12CM*10CM*35CM
Tags: Baijiu, spirit, packaging
Production Technology: The design of Lidu Sorghum 1308 is based on the 1308 Yuan Dynasty pit owned by Lidu as its creative core. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxurious and noble product temperament.
Design Challenge: The brand new design of Lidu Sorghum 1308 is a tribute to the long history and culture of China by the design team and Lidu Liquor Industry. The design achievement with the ancient pit in the Yuan Dynasty as the creative core is attracting more attention to the glorious history of Chinese Baijiu. Along with the National Treasure Lidu Chateau built by Lidu Liquor Industry, historical relics and ancient culture are brought to modern life.
Research: Through concrete representations of the rare vintage liquor and with top and heartfelt quality, the designer intends to draw society's attention to history and culture so that man could reshape his relationship with the times and with his fellow men.
Inspiration: With luxury-quality design, one of China's top liquors is introduced to the world. The ultimate consumer experience is created through industrial aesthetic innovation and design elements that symbolize identity and taste.
Project Duration: January 1, 2022
Jiangxi China
Operation Flow: The creative design of this product gives its consumers a direct glimpse of the rich history of Chinese Baijiu, as well as the rarity of Lidu Sorghum 1308 in the huge category of Chinese Baijiu. The national treasure endorsement and design provide consumers with the possibility that it may be used in higher-end situations, and it saves them the alternative cost in the purchasing process.
Team Members: Product Manager:Carson Wu