Shguijiu Dian Sephutheloana sa Botlolo ea Baijiu ka Liang Chen

Moralo oa Shguijiu Dian Sephutheloana sa Botlolo ea Baijiu ka Liang Chen ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2023

Shguijiu Dian Sephutheloana sa Botlolo ea Baijiu

ka Liang Chen

Moreki: Shanghai Guijiu Group Co., Limited.

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

45,309

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #142667

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Shguijiu Dian Sephutheloana sa Botlolo ea Baijiu

Shguijiu Dian ke moralo oa sephutheloana bakeng sa Baijiu ea mpho ea boemo bo holimo e tsoang Shanghai. Sebopeho sa eona se bululetsoe ke Shanghai Tower, mohaho o molelele ka ho fetisisa Chaena. Botlolo ea kristale le sekoahelo sa tšepe se benyang joaloka seipone li bonahala e le sebopeho se le seng, se nang le mekoloko e potolohang le boemo bo sa lekaneng ka mahlakoreng. Lebokose le ka ntle le manehiloe ka silevera 'me le chitja, le nang le bokaholimo bo kobehileng bo sa tloaelehang. Lebokose le ka ntle le lekana limilimithara tse 110 ka bophara le limilimithara tse 330 ka bophahamo, 'me botlolo e lekana limilimithara tse 80 ka bophara le limilimithara tse 300 ka bophahamo. Likarolo tsena ka bobeli li ka bolokoa le ho bontšoa, e leng se fokotsang litšila.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Shguijiu Dian Sephutheloana sa Botlolo ea Baijiu ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Shguijiu Dian Sephutheloana sa Botlolo ea Baijiu e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Shguijiu Dian Sephutheloana sa Botlolo ea Baijiu e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Boholo le Phuthelo: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Lithegi: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Theknoloji ya Tlhahiso: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Phephetso ya Moralo: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Dipatlisiso: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Kgothaletso: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Nako ya Projeke: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Tsamaiso ya Mosebetsi: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Litho tsa Sehlopha: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Litlotla tsa Setshwantsho: Creative Director: Chen Liang