Mouled Bonbon Phutlwana ya Dinako tsa Selemo by Kamal Rizk - Bold Branding

Mouled Bonbon Phutlwana ya Dinako tsa Selemo by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2023

Mouled Bonbon Phutlwana ya Dinako tsa Selemo

by Kamal Rizk - Bold Branding

Client: Voila Dessert shop

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Mouled Bonbon Phutlwana ya Dinako tsa Selemo

Ona ke moralo wa phutlwana bakeng sa diswidi tsa dinawa tse boholo ba bonbon tse khethehileng tse etseditsweng feela mokete wa Mouled. Mohopolo wa moralo o theilwe sebopehong sa bonbon e phutetsweng e lokiseditswe botelele ba tshuphu. Moqapi o nolofaleditse mokete wa mehleng wa setso wa Mouled ho ya ho ditlhaku tse tlase tse bohlokwa ka ho sebedisa mela e hlakileng ya jiometri. O bopile Popi, Lesofa, Pere, Leihlo la Bobe, le Leeba ka diblohloke tsa mebala e khanyang. Ka ho sebedisa setaele se tshwanang sa jiometri, o theile mongodilo o tiileng wa Mouled Bonbon o kopanyang mohopolo kaofela. Mouled Bonbon ena ke mokgwa wa sejoale-joale wa ketekete ya kgale ya setso.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Mouled Bonbon Phutlwana ya Dinako tsa Selemo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Mouled Bonbon Phutlwana ya Dinako tsa Selemo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Mouled Bonbon Phutlwana ya Dinako tsa Selemo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Dimensions & Packaging: Tube Width 100 x Diameter 100 x Height 270
Tags: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Production Technology: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Design Challenge: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Research: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inspiration: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Project Duration: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Operation Flow: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Team Members: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Image Credits: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022