Nutrili Supplements Branding by Cansu Dagbagli Ferreira

Nutrili Supplements Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2023

Nutrili Supplements Branding

by Cansu Dagbagli Ferreira

Client: Nutrili

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Nutrili Supplements Branding

Li-supplement tse monate, melemo e ke keng ea latoloa. Nutrili e mabapi le ho tlisa litlatsetso tsa boleng bo holimo, tsa tlhaho le tse tšoarellang. Cansu Dagbagli Ferreira o laetsoe ho theha boitsebiso ba lebitso le meralo ea ho paka. Boitsebahatso ba pono bo kenyelletsa moea oa bocha le oa sejoale-joale oa lets'oao, ka mokhoa oa lona o sebete. Ka kakaretso, ke sets'oants'o sa lebitso la lebitso le boleng. Moralo oa liphutheloana ha o khahle feela empa hape o entsoe ka mokhoa o nahanang ho hohela batho bao ho shebiloeng ho bona. Tšebeliso ea mebala e khanyang le typography e kholo e fana ka maikutlo a brand & #039;

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Nutrili Supplements Branding ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Nutrili Supplements Branding e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Nutrili Supplements Branding e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu