Shacheng Laojiao Sephutheloana by Wu Yao is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2023
Shacheng Laojiao Sephutheloana
by Wu Yao
Client: Huailai Great Wall Wine Marketing Co., Ltd
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
- 15,197
- Verified Award Winner
- Verify Award Status for #148928
The Design
About Shacheng Laojiao Sephutheloana
Ka sebōpeho se tšoanang sa botlolo, botlolo e na le mebala e 'meli: e khubelu le e' ngoe e mosehla. Litšobotsi tsa tlhaho tsa tlhaho le tsa tlhaho tsa Shacheng li pentiloe 'meleng oa botlolo. Lisebelisoa tse tala bakeng sa ho ritela le mokhoa oa ho ritela li thathamisitsoe ka khoele e tšoeu ea khauta e sebelisetsoang libotlolo tse khubelu. Mmala o ka tlase oa lebokose le ka ntle o mosehla le o mofubelu. Tšusumetso e mosehla e tsoa ho glaze e mosehla ea nako ea Yongzheng ho Qing Dynasty mme pululelo e khubelu e tsoa ho bofubelu ba Langyao ba nako ea Kangxi.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Shacheng Laojiao Sephutheloana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Shacheng Laojiao Sephutheloana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Shacheng Laojiao Sephutheloana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
- Dimensions & Packaging
- 320mm x 285mm x 110mm
- Tags
- Packaging,Gift box，wine，Shacking,Old Cellar
- Production Technology
- The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
- Design Challenge
- The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
- Research
- The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
- Inspiration
- The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
- Project Duration
- The project started in Beijing in October 2022 and ended in Beijing in February 2023
- Operation Flow
- Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
- Team Members
- Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao
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