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Beidacang Junfei Wine Sephuthelo sa Joala by Xingyun Wubai

Beidacang Junfei Wine Sephuthelo sa Joala by Xingyun Wubai is a highly esteemed winner of the very prestigious 2023 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.


KhautaPhuthelo· 2023

Beidacang Junfei Wine Sephuthelo sa Joala

by Xingyun Wubai

Client: North Okura

Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #150537

Colors

The Design

About Beidacang Junfei Wine Sephuthelo sa Joala

Beidacang Junfei Wine ke moralo oa sephuthelo sa joala o entsoeng ka khalase le pampiri. Sebopeho sa botlolo se latela khopolo ea moralo oa likutlo tse hlano 'me se supa tokiso ea sefahleho ea lipalesa tsa perekisi ea mehleng ea borena ba Tang. Sekoahelo sa botlolo se entsoe ka sebopeho sa palesa ea perekisi 'me se khabisitsoe ka pini ea moriri ea khale ea phoenix. Lebokose le ka ntle le nka sebopeho sa lona ho tsoa ho kholara e fapaneng le lehlakoreng le letona la seaparo sa Hanfu. Setšoara se kenyellelitsoe kholareng ea lebokose le entsoeng ka sebopeho se le seng, kahoo sephuthelo se bonolo ho se nka. Moralo o hokahanya lebitso la brand le liaparo tsa khale tsa China.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Beidacang Junfei Wine Sephuthelo sa Joala ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Beidacang Junfei Wine Sephuthelo sa Joala e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Beidacang Junfei Wine Sephuthelo sa Joala e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Taking the brand name "Concubine Jun" as the central idea of the design, the design theme of Huaxia's "dressing the country" is to refine the "peach blossom makeup" that was popular in the Tang Dynasty to highlight the graceful, graceful and luxurious atmosphere presented by the concubine.
Dimensions & Packaging
five senses design
Tags
Fashion、Liquor packaging、
Production Technology
Glass, Paper
Design Challenge
Advance the development of packaging design
Research
Based on five-sense design theory, anthropomorphic design.
Inspiration
Based on the design theory of the five senses, the bottle shape is designed with peach blossom makeup, and the bottle cap is shaped like a peach blossom and decorated with ancient hairpins decorated with phoenix hairpins, reflecting the spirit of "junfei". The box is based on the "cross-collar right lapel" of Hanfu as the creative point, creating a visual feast of "Phoenix Crown and Xia Phi". The ingeniously designed handle at the collar is convenient for consumers to carry.
Project Duration
15.9.2022 Shenzhen
Operation Flow
The box is based on the Hanfu "Jiaoling right lapel" as the creative point,The ingeniously designed handle at the collar of the one-piece box is easy for consumers to carry.
Patents
Shenzhen Jixing Creative Design
Image Credits
Shenzhen Jixing Creative Design

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