Galaxy Trail X Sephutheloana sa Lijo sa Mokete oa Mid-Autumn by Hu Jijun

Galaxy Trail X Sephutheloana sa Lijo sa Mokete oa Mid-Autumn by Hu Jijun is a highly esteemed winner of the very prestigious 2023 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.

KhautaPhuthelo· 2023

Galaxy Trail X Sephutheloana sa Lijo sa Mokete oa Mid-Autumn

by Hu Jijun

Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Galaxy Trail X Sephutheloana sa Lijo sa Mokete oa Mid-Autumn

Galaxy Trail X ke moralo oa sephutheloana sa lijo sa Mokete oa Mid-Autumn o entsoeng ka planetarium. Lebokose la ka ntle ke lebokose la tšepe e silevera le entsoeng ka sebopeho sa khutlotharo, sebopeho se khethiloeng ka lebaka la kamano ea sona le sepakapaka le puisano. Ho fapana le mabokose a tloaelehileng a bataletseng a tšepe, bokaholimo ba lebokose bo phahamisitsoe ka sentimithara e le 'ngoe, ho bontša takatso ea ho phunya sebaka se bataletseng le ho fihlella linaleli. Karolo e ka hare e nkela foamo ea polasetiki sebaka ka sebopeho sa khatabokose se tiisitsoeng ka litlhaku tse kopanang ntle le sekhomaretsi. Lebokose le lekana limilimithara tse 361 ka tse 312 ka tse 75.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Galaxy Trail X Sephutheloana sa Lijo sa Mokete oa Mid-Autumn ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Galaxy Trail X Sephutheloana sa Lijo sa Mokete oa Mid-Autumn e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Galaxy Trail X Sephutheloana sa Lijo sa Mokete oa Mid-Autumn e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimensions & Packaging: Length x width x height: 361*312*75mm
Tags: Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Production Technology: Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Design Challenge: Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Research: By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiration: One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Project Duration: 2022.7-9, Shanghai
Operation Flow: /