Blooming Flowers Seeking Lebokose la Mpho la Ditlolo tsa Botle by Hangzhou Maogeping Technology Co., Ltd is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2024
Blooming Flowers Seeking Lebokose la Mpho la Ditlolo tsa Botle
by Hangzhou Maogeping Technology Co., Ltd
Client: Hangzhou Maogeping Technology Co., Ltd
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
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The Design
About Blooming Flowers Seeking Lebokose la Mpho la Ditlolo tsa Botle
Blooming Flowers Seeking ke lebokose la mpho la ditlolo tsa botle le bululetsweng ke setso sa kgale sa China le ke dipokello tsa Palace Museum. Mabokose a entswe ka lesela la sheet e tshweu jwaloka porcelain mme a nkile letshwao la drakone le mahlakore a tsheletseng le e nang le meedi e kgabisitsweng ka gauta. Mekgabiso ya dikatse tsa ntlo ya borena, dirurubele le dithunthung tsa perekisi e kgabisa sete ena. Ditshelo tsa lipstick le mascara di na le dipaterone tse gatisitsweng ka sebopeho sa dimensione tse tharo tse thibelang ho thella le mehlala ya menwana. Ka hare ha lona ha mofuta wa laeteraka ho senola moqolo o nang le dipaterone tsa maru le maqhubu a lewatle. Seipone se hahetsweng ka hare le sekgwele sa letlalo di etsa hore lebokose le be bonolo ho le nka.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Blooming Flowers Seeking Lebokose la Mpho la Ditlolo tsa Botle ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Blooming Flowers Seeking Lebokose la Mpho la Ditlolo tsa Botle e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Blooming Flowers Seeking Lebokose la Mpho la Ditlolo tsa Botle ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rooted in traditional Chinese culture, MAOGEPING BEAUTY offers a cosmetic line that distills the natural essence of the treasures at the Palace Museum into its packaging. Crafted for female users, this series merges Eastern aesthetics with exquisite, modern craftsmanship. Inside, the boxes for products form a vivid scene, where butterflies flutter amid blossoms and regal palace cats frolic. Here, aesthetics, interactivity, and portability converge into a refreshing user experience.
- Dimensions & Packaging
- product dimensions, 215 mm x 220 mm x 295 mm
- Tags
- Cosmetic packaging, Traditional Chinese culture, Essence in the Palace Museum, Eastern aesthetics, Portable design
- Production Technology
- These cosmetic cases are made from porcelain white sheet material, exuding a simple yet elegant charm. At their center is a hexagonal Loong dragon emblem, adorned with gold trimmed edges to evoke a noble sense reminiscent of gold inlaid jade. The lipstick and mascara tubes feature 3D embossed crocodile patterns inspired by the Catalog of Marine Creatures Collected in the Qing Palace, creating a relief effect.
- Design Challenge
- Addressing the challenge of fusing classic imagery with modern design, this packaging integrates lively motifs such as regal palace cats, butterflies, and peach blossoms from the Palace Museum collections, all refined with modern craftsmanship. This design rejuvenates traditional culture and pioneers a new trend of China chic. Within, the product boxes form a scene alive with butterflies among blossoms and palace cats frolicking, evoking a grand court style as well as a vivid and vibrant appeal.
- Research
- With the evolving makeup needs of female users and their growing appreciation of traditional culture, an increasing number of brands are focusing on traditional cultural elements. This packaging design, inspired Chinese traditional culture especially the Palace Museum collections, showcases these elements in a new avatar to its users. It serves as a portal for cultural exchange and motivates designers to break the mold of uniformity through the infusion of traditional cultural elements.
- Inspiration
- This design blends modern Chinese style with classic elements from the Palace Museum collections. The logo features a regal palace cat, surrounded by motifs like the Forbidden City eaves, papilionoid, and peach blossoms to reveal the warmth of ancient life. The makeup palette also incorporates cat and butterfly motifs, signifying that the product can create diverse natural makeup looks. This also evokes the image of a gentle Eastern beauty and the vibrancy of spring, adding a romantic touch.
- Project Duration
- The design and development of this series started in November 2021, in Hangzhou. It was introduced to the Chinese market in July 2023.
- Operation Flow
- The interior packaging in a drawer style elevates the makeup routine beyond the ordinary. The inner side is adorned with a scroll featuring Chinese elements such as auspicious clouds and the painting of Ocean Waves, revealing an interactive visual treat upon flipping the panel. The cosmetic box is portable, with an inbuilt mirror and a leather handle atop for easy makeup application on the go. The 3D embossed crocodile patterns on the lipstick and mascara tubes can resist slips and fingerprints.
- Team Members
- Geping Mao
Shunxiang Liu
Yan Fei
Yide Liu
Shiwei Luo
Leilei Huang
Chengcheng Li
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