Ling Lie Vodka Sephutheloana sa Vodka by Laizhou Distillery

Ling Lie Vodka Sephutheloana sa Vodka by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2024

Ling Lie Vodka Sephutheloana sa Vodka

by Laizhou Distillery

Client: Laizhou Distillery

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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The Design

About Ling Lie Vodka Sephutheloana sa Vodka

Ling Lie Vodka ke moralo oa sephutheloana sa botlolo o entsoeng bakeng sa seno se tsoekere se tšoeu se hlahisoang Qionglai, Sichuan. Sebōpeho sa eona se susumetsoa ke Lithaba tsa Lehloa tsa Xiling, moo lisebelisoa tsa mantlha li tsoang teng. Sebōpeho se maqhubu se hopotsa ka libaka tsa mafika le litšoantšo tsa enke tsa China. Botlolo e entsoe ka khalase e tšoeu ea kristale e bonaletsang haholo, e nang le sekoahelo se hatisitsoeng ka mokhoa oa screen printing le leibole e phethetsoeng ka setempe sa khauta le silevera holim'a pampiri e sa senyeng tikoloho. Mela e mesesane e kobehileng e ntlafatsa ho tšoara, 'me molala o mosesane o fokotsa moea o kenang ka botlolong, kahoo seno se ka bolokoa le ho fanoa ka makhetlo a mangata.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Ling Lie Vodka Sephutheloana sa Vodka ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Ling Lie Vodka Sephutheloana sa Vodka e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Ling Lie Vodka Sephutheloana sa Vodka ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
Dimensions & Packaging: product dimensions, 78 mm x 78 mm x 309 mm
Tags: Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
Production Technology: Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
Design Challenge: The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
Research: In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
Inspiration: The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke