Jiao Yu Gin Sephutheloana sa Botlolo ea Gin by Laizhou Distillery

Jiao Yu Gin Sephutheloana sa Botlolo ea Gin by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2024

Jiao Yu Gin Sephutheloana sa Botlolo ea Gin

by Laizhou Distillery

Client: Laizhou Distillery

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

37,924
Verified Award Winner
Verify Award Status for #154181

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiao Yu Gin Sephutheloana sa Botlolo ea Gin

Jiao Yu Gin ke moralo oa sephutheloana o entsoeng bakeng sa gin e entsoeng Sichuan, China. Botlolo ea khalase e putsoa ea azure e na le 'mele o mosesane o sekhahleng o nang le mesebetsi ea likhabiso tsa ho loha lehlaka holim'a bokantle ba eona. Likhabiso tsena li supa setso sa ho loha lehlaka sa libaka tsa Sichuan le Chongqing. Bokantle bo nang le likhabiso bo fana ka ho tšoara ho phutholohileng le maikutlo a ho ama a mekhahlelo e mengata. Lengolo la pampiri ea lehlaka le bolang ka tlhaho le hlahisa lintlha tsa sehlahisoa ka tlhophiso e hlakileng e nang le mebala e fapaneng. Sekoahelo sa oak cork se koala botlolo 'me se lumella hore botlolo e koaloe hape kamora ho tšeloa ka linako tsohle. Khalase, lengolo le cork li ka sebelisoa hape.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Jiao Yu Gin Sephutheloana sa Botlolo ea Gin ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Jiao Yu Gin Sephutheloana sa Botlolo ea Gin e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Jiao Yu Gin Sephutheloana sa Botlolo ea Gin ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions & Packaging: product dimensions, 76 mm x 76 mm x 279 mm
Tags: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Production Technology: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Design Challenge: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Research: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiration: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen