Eastroc Amla Juice Mosebetsi oa Mantlha: Sepakete sa Seno by Guangzhou ID Advertising Co.,Ltd

Eastroc Amla Juice Mosebetsi oa Mantlha: Sepakete sa Seno by Guangzhou ID Advertising Co.,Ltd is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2024

Eastroc Amla Juice Mosebetsi oa Mantlha: Sepakete sa Seno

by Guangzhou ID Advertising Co.,Ltd

Client: Guangzhou ID Advertising Co.,Ltd

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eastroc Amla Juice Mosebetsi oa Mantlha: Sepakete sa Seno

Mongolo oa Buka: Eastroc Amla Juice ke moralo oa sepakete bakeng sa seno sa jusi ea litholoana. Sepakete se laoloa ke mmala o motle o mosehla-tala o bontšang mmala oa tlhaho oa tholoana ea amla ebile o bontša melemo ea seno ea ho hloekisa molomo le ho thusa ketso ea meno. Litheba tse tharo li hlophisitsoe ka mokhoa o tsoelang pele oa moralo o kang lace holim'a molala oa botlolo le holim'a lebokoso la khatono ho eketsa ponahalo ea sona shelefong. Litšoantšo tse hōlisitsoeng tsa litholoana tsa amla li behiloe ka mokhoa o fapaneng holim'a lebole ho hohela tlhokomelo le ho bontša boemo bo phahameng ba jusi ka har'a sena. Jusi e tšeloa ka har'a botlolo ea PET e sepolokoana e nang le lebole le felletseng le hatisitsoeng ka enke e sitsang tikoloho.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Eastroc Amla Juice Mosebetsi oa Mantlha: Sepakete sa Seno ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Eastroc Amla Juice Mosebetsi oa Mantlha: Sepakete sa Seno e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Eastroc Amla Juice Mosebetsi oa Mantlha: Sepakete sa Seno e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Dimensions & Packaging: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Tags: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Production Technology: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Design Challenge: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Research: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Inspiration: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Project Duration: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Operation Flow: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Team Members: Yilin Lu, Zijun Liu,Jianchao Chen