Boronse Phuthelo · 2024
Hangzhou Scenery Ts'ebetso ea Mantlha: Sepatjana sa Metsi a Meroallo
by Peng Guozhi
- Moputso oa Boronse oa A' Design Award 2024 in Phuthelo
- CLIENT: Peng Guozhi Strategic Packaging Studio
- Estimated Number of Design Views: 15,021
- Verification code 3498DEAC16 · Verify this award
Colors
About Hangzhou Scenery Ts'ebetso ea Mantlha: Sepatjana sa Metsi a Meroallo
Mongolo oa Buka: Hangzhou Scenery ke letoto la sepatjana sa metsi a meroallo se thehiloeng holim'a lebotlolo la khalase. Lebotlolo lena le lekana 60 mm ka bophara, 60 mm ka botebo le 210 mm ka bophahamo, 'me le tšoara li-millilitara tse 318. Sebopeho se se tšesaane se thusa ho ts'oaroa habonolo. Khalase e sebelisitsoe sebakeng sa polastiki, e le hore lebotlolo le ka sebelisoa hape 'me lithōle li fokotsehe. Li-label li hlahisoa ka mokhoa oa ho hatisa ka mocheso 'me li koahela sebaka se seholo sa khalase. Litšoantšo tse hlahisitsoeng li bontša litšoaneleho tse tummeng tsa Hangzhou, Chaena, ho kenyeletsoa West Lake, Grand Canal le Xixi National Wetland Park.
About the Moputso oa Boronse oa A' Design Award
Hangzhou Scenery Ts'ebetso ea Mantlha: Sepatjana sa Metsi a Meroallo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Hangzhou Scenery Ts'ebetso ea Mantlha: Sepatjana sa Metsi a Meroallo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Hangzhou Scenery Ts'ebetso ea Mantlha: Sepatjana sa Metsi a Meroallo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Press Kit
- Unique Properties
- The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
- Dimensions & Packaging
- Width 60mm x depth 60mm x height 210mm
- Tags
- Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
- Production Technology
- Use heat transfer printing technology to produce labels on the glass bottle.
- Design Challenge
- Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
- Research
- In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
- Inspiration
- Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
- Project Duration
- December 2023,launched in Hangzhou, China.
- Operation Flow
- The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
