Boronse Phuthelo · 2024
Prominent Chicheng Mosebetsi o ka Sehlooho: Sepakiso sa Mekhabiso ea Mabenkele
- Moputso oa Boronse oa A' Design Award 2024 in Phuthelo
- CLIENT: Shenzhen Chushan Design Culture Group Co., Ltd.
- Estimated Number of Design Views: 13,641
- Verification code DE6CF543FF · Verify this award
Colors
About Prominent Chicheng Mosebetsi o ka Sehlooho: Sepakiso sa Mekhabiso ea Mabenkele
Mongolo oa Buka: Prominent Chicheng ke moralo oa sepakiso sa mekhabiso o susumelitsoeng ke moetlo oa boronse oa Machaena. Sekoahelo se na le setšoantšo se hatisitsoeng ka mokhoa oa intaglio sa letlapa la tau, e leng letšoao la nalane la sebete le tšireletso. Lehong, pampiri, letlalo, lesela le alloy li kopantsoe, 'me ho sebelisoa laser engraving tlhahisong. Sebopeho se latela mokhoa oa setso oa ho kopanya lifate ka mortise le tenon, e leng hore lebokose le ka kopanngoa, la qhaoloa 'me la bolokoa habonolo. Maoto a sirithiloeng a thusa hore libokose li kgone ho pahangoa ka botsitso. Ho kenyeletsoa mokotla oa letlalo oa polokelo, sekhurumetsi le sethoto se nkang mesebetsi e mengata.
About the Moputso oa Boronse oa A' Design Award
Prominent Chicheng Mosebetsi o ka Sehlooho: Sepakiso sa Mekhabiso ea Mabenkele ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Prominent Chicheng Mosebetsi o ka Sehlooho: Sepakiso sa Mekhabiso ea Mabenkele e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Prominent Chicheng Mosebetsi o ka Sehlooho: Sepakiso sa Mekhabiso ea Mabenkele e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Press Kit
- Unique Properties
- Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
- Dimensions & Packaging
- Length 165mm * Width 133mm * Height 60mm
- Tags
- Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
- Production Technology
- Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability. - Design Challenge
- 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
- Research
- The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
- Inspiration
- "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
- Project Duration
- The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
- Operation Flow
- Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
- Image Credits
- Chushan Design
