Doritos Solid Black 2023 Mosebetsi wa Mantlha: Sepakete sa Dijo by PepsiCo Design and Innovation

Doritos Solid Black 2023 Mosebetsi wa Mantlha: Sepakete sa Dijo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2024

Doritos Solid Black 2023 Mosebetsi wa Mantlha: Sepakete sa Dijo

by PepsiCo Design and Innovation

Client: PepsiCo

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About Doritos Solid Black 2023 Mosebetsi wa Mantlha: Sepakete sa Dijo

Mongolo wa Buka: Doritos Solid Black 2023 ke moralo wa sepakete sa dijo wa khatiso e lekanyeditsweng o entsweng bakeng sa morero wa boitsebiso wa dijo tse monate o tshehetsang baqapi le bafetodi ba Batho ba Batsho. Letoto la selemo le selemo le ile la atolosoa hore e be sethala sa tshebedisano-mmoho se totobatsang baetsi ba bonono ba Batho ba Batsho. Mosebetsi ona wa bonono o entswe ke Mz. Icar, sehlopha se sa tsejweng sa bonono sa mekgahlelo e mengata seo boholo ba sona e leng basadi ba Batho ba Batsho. Ka mor'a moo, mosebetsi ona wa bonono o ile wa atolosoa hore e be tsamaiso e felletseng ya bomelo, o sebedisa mmala wa ona le ditshwantsho sepakeng, ho kentseng le kits ya baetsapele ba maikutlo (influencer kit) le thepa ya khoebo (merchandise). Kits ena e nkile sebopeho sa phiramite se rutuwa ke khaho ya bomelo ba brand.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Doritos Solid Black 2023 Mosebetsi wa Mantlha: Sepakete sa Dijo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Doritos Solid Black 2023 Mosebetsi wa Mantlha: Sepakete sa Dijo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Doritos Solid Black 2023 Mosebetsi wa Mantlha: Sepakete sa Dijo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Inspiration: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Read the Press Release