Mirinda Global Refresh Mosebetsi oa Mantlha: Sepakete sa Seno ka PepsiCo Design and Innovation

Moralo oa Mirinda Global Refresh Mosebetsi oa Mantlha: Sepakete sa Seno ka PepsiCo Design and Innovation ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2024

Mirinda Global Refresh Mosebetsi oa Mantlha: Sepakete sa Seno

ka PepsiCo Design and Innovation

Moreki: PepsiCo

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

22,891

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #159631

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Mirinda Global Refresh Mosebetsi oa Mantlha: Sepakete sa Seno

Mongolo oa Buka: Mirinda Global Refresh ke moralo oa sepakete sa seno o entsoeng bakeng sa boitsebiso ba seno se nang le carbon (carbonated soft drink). Sepakete sena se fa boitsebiso pono e ncha le e fapaneng ka ho hlaka ka har'a mofuta oa lino tse nang le carbon. Puo ea pono ke e phelang, e le ea sejoale-joale le e nang le boqapi, e entsoeng ka ho nahana ka litakatso tsa bareki ba bacha, ba tsamaisanang le mahlale a bonono a digital le ba ratang lintho tse bonts'ang haholo ka pono. Moralo o boetse o bontša lefa la boitsebiso la mefuta e mecha le e makatsang ea tatso ea litholoana. Ponahalo e nchafalitsoeng e ikemiselitse ho aha kutloisiso e kholoanyane le ho thusa boitsebiso hore bo hlahelle 'marakeng oa hajoale.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Mirinda Global Refresh Mosebetsi oa Mantlha: Sepakete sa Seno ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Mirinda Global Refresh Mosebetsi oa Mantlha: Sepakete sa Seno e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Mirinda Global Refresh Mosebetsi oa Mantlha: Sepakete sa Seno e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Kgothaletso: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Bala Tokollo ya Boraditaba

E Tshehelitsweng