Mirinda Plus Restage Mosebetsi oa Mantlha: Sepaka sa Seno by PepsiCo Design and Innovation

Mirinda Plus Restage Mosebetsi oa Mantlha: Sepaka sa Seno by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2024

Mirinda Plus Restage Mosebetsi oa Mantlha: Sepaka sa Seno

by PepsiCo Design and Innovation

Client: PepsiCo

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About Mirinda Plus Restage Mosebetsi oa Mantlha: Sepaka sa Seno

Mongolo oa Buka: Mirinda Plus Restage ke moralo oa sepaka bakeng sa sesoda se nang le tatso ea litholoana se rekisoang Egepeta. Sesoda ke seno se ratoang ka ho fetisisa mekitlaneng e khethehileng le mekopanong ea sechaba Egepeta, moo batho ba bangata ba sa noeng joala. Mirinda Plus e na le sesoda se nang le hanyane hanyane ea juice, e leng se loketseng mekitlane e joalo. Moralo oa sepaka o sebelisa sistimi e phelang ea boitsebiso ba pono e reretsoeng ho baka phello mots'eare le mantsiboea. Moralo o beha Mirinda Plus e le mofuta o hōlileng haholoanyane oa Mirinda, sesoda se nang le tatso ea litholoana se tsebahalang lefatšeng ka bophara.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Mirinda Plus Restage Mosebetsi oa Mantlha: Sepaka sa Seno ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Mirinda Plus Restage Mosebetsi oa Mantlha: Sepaka sa Seno e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Mirinda Plus Restage Mosebetsi oa Mantlha: Sepaka sa Seno e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release