Pepsi Super Bowl LVII Alumitek Mosebetsi wa Mantlha: Sepakete sa Seno by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek Mosebetsi wa Mantlha: Sepakete sa Seno by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2024

Pepsi Super Bowl LVII Alumitek Mosebetsi wa Mantlha: Sepakete sa Seno

by PepsiCo Design and Innovation

Client: PepsiCo

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #159650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Super Bowl LVII Alumitek Mosebetsi wa Mantlha: Sepakete sa Seno

Taba ea Buka: Pepsi Super Bowl LVII Alumitek ke lebotlolo la seno la khatiso e fokolang le entsoeng bakeng sa ketsahalo e kholo ea bolo ea maoto e tšoeretsoeng Phoenix, Arizona. Moralo ona o hlohlelletsoa ke sebaka sa lehoatata se potapotileng, se tsebahalang ka leholimo le leholo le limela le liphoofolo tse ikhethang. Mmala o phelang o tsoang o le mosootho ho ea ho o mosehla-tona ho ea ho o le oranese, o hopotsa chabo ea letsatsi Arizona. Bokhoni ba khatiso bo ile ba sutumelletsoa hore ho hlaheloe ke boemo ba botebo. Litšoantšo tsa meriti li behiloe holim'a sebaka sa lehoatata sa likakelase le lifate tse fokolang, e le tlotla ho liphoofolo tsa moo tse kang liphokojoe, linoha le linonyana.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Pepsi Super Bowl LVII Alumitek Mosebetsi wa Mantlha: Sepakete sa Seno ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Pepsi Super Bowl LVII Alumitek Mosebetsi wa Mantlha: Sepakete sa Seno e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Pepsi Super Bowl LVII Alumitek Mosebetsi wa Mantlha: Sepakete sa Seno e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Read the Press Release