Threegun Moralo wa Mapakete ka E2W Studio

Moralo oa Threegun Moralo wa Mapakete ka E2W Studio ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2025

Threegun Moralo wa Mapakete

ka E2W Studio

Moreki: E2W Studio

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

11,154

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #167210

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Threegun Moralo wa Mapakete

Ho tloha thehong ya yona, Threegun e 'nile ya sebedisa mmala o mohibidu, mmala o nang le metso e tebileng setson sa Machaena, e le karolo ya motheo ya boitsebiso ba yona ba pono. Mmala o mohibidu o nkuwa e le e nngwe ya letseno la bohlokwa le lokelang ho bolokwa kahare ho tsamaiso ya pono ya lebitso la kgwebo. Tshebediso e rulagantsweng ya ditsamaiso tsa grid ho pakete e kopanya popego. Mabapi le bokamorao ba pakete, moradi o kopantsitseng tlhaku ya Boraro moralong wa paterone ka mokgwa wa sejoalejoale. Motifi ena e fetohile sesebediswa sa pono sa bohlokwa ho Threegun, e ntse e tswela pele ho ba le karolo ya bohlokwa moralong wa bona wa pono wa kamorao.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Threegun Moralo wa Mapakete ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Threegun Moralo wa Mapakete e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Threegun Moralo wa Mapakete e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Boholo le Phuthelo: Width 58mm x Depth 134mm x Height 255mm
Lithegi: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Theknoloji ya Tlhahiso: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Phephetso ya Moralo: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Dipatlisiso: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Kgothaletso: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Nako ya Projeke: The project was completed in 2024.
Tsamaiso ya Mosebetsi: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Litlotla tsa Setshwantsho: Floating Stop