Elivity Sephutheloana sa Ditlaleletso by Angela Spindler is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2025
Elivity Sephutheloana sa Ditlaleletso
Client: Depot
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
- 18,561
- Verified Award Winner
- Verify Award Status for #167903
The Design
About Elivity Sephutheloana sa Ditlaleletso
Depot o ne a filwe mosebetsi wa ho theha moralo wa sephutheloana sa tlaleletso o emelang tlhaho ya sejoale-joale ya sehlahiswa sena se bulang tsela sa ho tšehetsa disele. Tharollo ya moralo wa sephutheloana e hlalosa bophelo bo botle ka tsela e ncha e le se matla le se phelang. Matsatsi a fedile a ho bona bophelo bo botle le boiketlo e le ntho e sa fetoheng; ho fapana le moo, re amohela bokamoso moo matla a bophelo a sa nang meedi. Sephutheloana se bontsha matla le khuetso, se fapane le tlwaelo ka moralo wa mebala ya sona e matla le dipontshwa tsa dibopego tsa disele. Ka boemo bo tiileng serapeng le kgahlo e kgethehileng, moralo ona wa sephutheloana o netefatsa hore sehlahiswa se hapa tlhokomelo.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Elivity Sephutheloana sa Ditlaleletso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Elivity Sephutheloana sa Ditlaleletso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Elivity Sephutheloana sa Ditlaleletso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We were tasked to create supplement packaging design to embody the cutting-edge nature of this groundbreaking cellular support product.
- Dimensions & Packaging
- The boxes have modular considerations and are designed specifically to meet the retailer environment, maximising visibility on the shelf while ensuring a full suite of products is visible in the limited allocation.
- Tags
- Packaging Design, Supplemnt Packaging Design, Branding & Packaging Design, Supplement Packaging Design, Branding & Packaging Design, Vitamin Packaging Design, Wellness Packaging Design, Longevity Packaging Design
- Production Technology
- The Cartons are printed using x2 unique spot colours per variant with spot UV varnish.
- Design Challenge
- There were no real barriers to the creative process, the only constraint was a production timeline.
- Research
- The design system for this supplement range is rooted in cellular structures, reflecting the product’s core function—supporting cell longevity. Inspired by the microscopic world, the visual identity is both precise and organic, capturing the essence of scientific innovation in a way that feels dynamic and modern.
To break away from the sea of white that dominates the supplement category, we introduced a bold, bright colour palette. This injection of vibrancy signals vitality, reinforcing the brand’s promise of energy and renewal. The colours are carefully selected to create impact while maintaining clarity, ensuring strong shelf presence and easy differentiation across SKUs.
Typography plays a crucial role in the design, balancing structure with clarity. A compact, linear type system was developed to guide the eye effortlessly across key information. The result is a visual hierarchy that is clear, modern, and highly legible—ensuring that product benefits and details are easily digestible at a glance.
To further streamline communication, we developed a suite of graphic symbols that act as a visual shorthand for product benefits. These icons distil complex health claims into simple, intuitive markers, allowing consumers to quickly understand the function of each supplement. The interplay of structured typography, vibrant colour, and graphic symbols creates a system that is both strong and simple—an approach that stands out in the category while reinforcing the brand’s scientific yet accessible positioning. - Inspiration
- In a world where ageing was once viewed as a risk, elivity transforms it into an opportunity for a dynamic celebration of life.
Our packaging design solution redefines health as dynamic and vibrant. Gone are the days of viewing health and wellness as static; instead, we welcome a future where vitality knows no limits. Our sustainable packaging commands energy and impact, departing from convention with its bold colour scheme and graphic representations of cellular forms. - Project Duration
- 6 months, Sydney Australia
- Team Members
- Angela Spindler - Designer/Creative Director
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