Doritos Fiera Preta 2024 Sephutheloana sa Lijo tsa Boithabiso by PepsiCo Design and Innovation

Doritos Fiera Preta 2024 Sephutheloana sa Lijo tsa Boithabiso by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2025

Doritos Fiera Preta 2024 Sephutheloana sa Lijo tsa Boithabiso

by PepsiCo Design and Innovation

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Doritos Fiera Preta 2024 Sephutheloana sa Lijo tsa Boithabiso

Doritos Fiera Preta 2024 ke letoto la sephutheloana sa lijo tsa boithabiso la khatiso e lekanyelitsoeng le entsoeng bakeng sa Feira Preta, e leng ketsahalo e kholo ka ho fetisisa ea setso sa Batho ba Batšo Amerika Latin. Feira Preta e qalile e le pontšo ea khoebo lilemong tse 16 tse fetileng 'me ea hola ho ba mokete oa matsatsi a mararo moo thepa ea 'nete le ea tšoantšetso e fapanyetsanoang, metso e bolokoang le tsebo e fetisoang ho tloha molokong o mong ho ea ho o mong. Mosebetsi oa bonono oa sephutheloana o entsoe ke baetsi ba bonono ba bararo ba tsoang Preta Comics, e leng morero oa Setsi sa Feira Preta o khothalletsang baetsi ba bonono ba Batšo ba lehae. Moralo o ikemiselitse ho matlafatsa mantsoe ao hangata a sa utluoeng.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Doritos Fiera Preta 2024 Sephutheloana sa Lijo tsa Boithabiso ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Doritos Fiera Preta 2024 Sephutheloana sa Lijo tsa Boithabiso e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Doritos Fiera Preta 2024 Sephutheloana sa Lijo tsa Boithabiso ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three-day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next.
Inspiration: As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change. To honor this vision, we selected three artists who are also members of Preta Comics, an initiative from the Feira Preta Institute that promotes local Black artists.

Read the Press Release