Guojiao 1573 Sephutheloana sa Baijiu by Wen Liu

Guojiao 1573 Sephutheloana sa Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2026

Guojiao 1573 Sephutheloana sa Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Sephutheloana sa Baijiu

Guojiao 1573 ke moralo oa sephutheloana sa limited-edition bakeng sa baijiu ea China ea boemo bo phahameng. Moralo ona o thehiloe ho loong, e leng setšoantšo sa mahlohonolo setsong sa China. Ho betloa ha dimensiona tse tharo ho hlahisa loong ho botlolo le sephutheloana sa ka ntle, 'me likarolo tse ling tsa setšoantšo li lula li patiloe ka har'a libōpeho tseo. Botlolo e entsoe ka mokhoa oa khale oa ho chesa letsopa ka onto ea kiln, 'me e bōpiloe ka matsoho. Sephutheloana se lekana limilimithara tse 205 ka tse 170 ka tse 295. Sebōpeho se khutsitseng le se hloekileng se mema moreki hore a hlahlobe le ho bula sephutheloana.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Guojiao 1573 Sephutheloana sa Baijiu ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Guojiao 1573 Sephutheloana sa Baijiu e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Guojiao 1573 Sephutheloana sa Baijiu ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li