Lidu 1308 Sepakete sa Lino tse Tahang by Junjian Wan

Lidu 1308 Sepakete sa Lino tse Tahang by Junjian Wan is a highly esteemed winner of the very prestigious 2026 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.

KhautaPhuthelo· 2026

Lidu 1308 Sepakete sa Lino tse Tahang

by Junjian Wan

Client: Jiangxi Zengpintang Cultural Creativity Co.， Ltd.

Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Lidu 1308 Sepakete sa Lino tse Tahang

Lidu 1308 ke moralo oa sepakete bakeng sa seno se tahang sa China. Moralo ona o kopanya botsebi ba porcelain ea Jingdezhen le moetlo oa ho rithela oa Lidu. Botlolo ea letsopa e tšoara li-ml tse 500 'me e nkile mekhabiso ea li-dragon tse putsoa le tse tšoeu tsa Mehleng ea Borena ba Yuan e nang le litšoantšo tse takiloeng ka tlas'a khalase le tiiso ea khauta e kentsoeng ka hare. Sekoahelo sa motsoako oa tšepe se betliloe ka litlhaku tse susumelitsoeng ke khatiso ea litlhaku tse fetohang. Lebokose le ka ntle le entsoe ka karatoso e thata e phuthetsoeng ka lesela le utloahalang joalo ka silika, le khabisitsoe ka li-dragon tse peli tse hlahang ka 'mala o moputsoa le khatiso ea khauta. Sebopeho se bulehang ka ho potoloha se senola botlolo bakeng sa pontšo.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Lidu 1308 Sepakete sa Lino tse Tahang ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Lidu 1308 Sepakete sa Lino tse Tahang e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Lidu 1308 Sepakete sa Lino tse Tahang e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidu 1308 Dual World Heritage Tribute Edition unites Jingdezhen porcelain craft and Lidu brewing tradition, both UNESCO heritage applicants. The bottle features Yuan Dynasty blue and white dragon motifs with underglaze effects and a golden seal for collectible value. The cap references movable type printing, engraved with text to record its story. A silk textured case with twin dragons and a rotating display structure enhances prestige, transforming the spirit into a vessel of culture.
Dimensions & Packaging: Bottle capacity is 500 ml. width 82 mm x Depth 82 mm x Height 270 mm. Material is high grade ceramic body with underglaze blue dragon motifs and embedded golden seal. Cap is metal alloy, engraved with movable type inspired text. Package is rigid board case, width 165 mm x Depth 120 mm x Height 310 mm. Wrapped in silk textured material, decorated with twin dragons in blue relief and gold stamping. Rotating opening structure enhances display, stability and collectible value.
Tags: Heritage Packaging, Cultural Design, Chinese Culture, Collectible Bottle, Movable Type Printing, Ceremonial Design, Cultural Storytelling, Limited Edition
Production Technology: The bottle is crafted in high grade ceramic with underglaze blue painting to evoke Yuan Dynasty porcelain. A golden seal is embedded on the body for prestige. The cap is made from metal alloy, engraved with movable type inspired characters to preserve the story. The outer case uses rigid board wrapped in silk textured material, decorated with blue dragon reliefs and finished with gold stamping. A rotating opening structure enhances both display and durability.
Design Challenge: The challenge was to merge two UNESCO heritage applications, Jingdezhen porcelain and Lidu brewing, into one cohesive design. Research focused on Yuan Dynasty blue and white motifs, underglaze techniques, and movable type printing to authentically integrate cultural elements. Balancing artistic detail with usability required engineering precision, especially for the engraved alloy cap and rotating case. The goal was to create packaging that feels both luxurious and functional, serving as a cultural bridge between tradition and modernity.
Research: Online research, documentary materials, collection studies, cultural documentaries, and cultural interviews
Inspiration: Inspired by the dual UNESCO heritage applications of Jingdezhen porcelain and Lidu brewing craft, the design celebrates the union of two timeless traditions. The bottle features Yuan Dynasty blue and white dragon motifs, symbolizing strength and prosperity, with underglaze porcelain aesthetics. The cap references movable type printing, turning cultural memory into design detail. The silk textured case with twin dragons conveys protection, prestige, and ritual.
Project Duration: The project was initiated and completed in Nanchang in January 2024.
Operation Flow: The packaging is designed to create a ceremonial experience. The rigid case with a rotating opening reveals the bottle like a showcase, enhancing display value. The ceramic body, decorated with blue and white dragon motifs, offers a tactile connection to heritage. The metal cap, engraved with movable type characters, provides both grip and storytelling detail. From opening the case, unveiling the bottle, to pouring the liquor, each step is infused with cultural symbolism, turning consumption into ritual.