Wakayama Umeshu Series Tšaki ea Plum ka Fumiko Okazeri

Moralo oa Wakayama Umeshu Series Tšaki ea Plum ka Fumiko Okazeri ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2026

Wakayama Umeshu Series Tšaki ea Plum

ka Fumiko Okazeri

Moreki: fodesign Inc.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

7,848

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #176284

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Wakayama Umeshu Series Tšaki ea Plum

Ho tsoa Wakayama, Japane ho tla tšaki ea plum e nkhang hamonate le jeli e khatsang ea tšaki ea plum. E susumelitsoe ke mohopolo oa phapanyetsano ea setso le likopano tse metseng moetlong oa Machaena, moralo ona o hlahisa maikutlo a ikhethang a Sejapane ka mela e bonojo le litšoantšo tse ntle. Ha libotlolo tsena tse peli li behiloe pela tse ling, li theha pono ea monna le mosali ba kopanang—e tšoasitsoeng kahar'a moralo oa pakeng. E le mpho e tsoang Japane, e hlohonolofalitsoeng ka lithaba tse khanyang, leoatle, moea oa leoatle, le khanya ea letsatsi e benyang, e tsamaea le likopano tse thabisang Chaena e hole.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Wakayama Umeshu Series Tšaki ea Plum ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Wakayama Umeshu Series Tšaki ea Plum e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Wakayama Umeshu Series Tšaki ea Plum e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Boholo le Phuthelo: Width 60 mm x Depth 60 mm x Height 295 mm
Lithegi: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Theknoloji ya Tlhahiso: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Phephetso ya Moralo: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Dipatlisiso: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Kgothaletso: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Nako ya Projeke: It was exported and sold in Hangzhou, China in November 2022.
Tsamaiso ya Mosebetsi: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Litlotla tsa Setshwantsho: Illustrator Yuri Mizutani