Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Sephutheloana sa Botlolo ea Joala by Li Zuo is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Sephutheloana sa Botlolo ea Joala
by Li Zuo
Client: Wendao WD Creativity
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #86638The Design
About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Sephutheloana sa Botlolo ea Joala
Book Text: Taiyuan ZHI Yuanyi ke moralo oa sephutheloana sa botlolo ea joala o entsoeng bakeng sa Sehlopha sa Moutai. Moralo ona o fapane le setaele se tsebahalang sa Moutai 'me o boloka feela sebopeho sa botlolo se tsebahalang, se atolositsoeng le ho phahamisoa. Metsi ke sehlooho se ka sehloohong, hobane joala bo hlalosoa e le metsi a jereng maikutlo. Karolo e ka ntle e bontša mokhoa oa metsi a leoatle le lefika o nkiloeng liaparong tsa boholo-holo tsa liofisiri, hammoho le litšoantšo tsa setso tse molemo. Maqhubu, majoe a emeng le maru li fana ka maikutlo a thabo le bophelo bo bolelele. Mokhabiso o besitsoe holim'a botlolo ea khalase.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Sephutheloana sa Botlolo ea Joala ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Sephutheloana sa Botlolo ea Joala e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Sephutheloana sa Botlolo ea Joala ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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