The Soul of Maotai Flavour Wu Sethala sa ho Pakane Botlolo ba Joala by Li Zuo

The Soul of Maotai Flavour Wu Sethala sa ho Pakane Botlolo ba Joala by Li Zuo is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2020

The Soul of Maotai Flavour Wu Sethala sa ho Pakane Botlolo ba Joala

by Li Zuo

Client: Wendao WD Creativity

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Sethala sa ho Pakane Botlolo ba Joala

Wu ke moralo oa ho paka joala ba boleng bo phahameng ba tatso ea Maotai. Botlolo bo entsoe ka sebōpeho sa lerotholi la metsi, bo hlalosang mohopolo oa hore joala bo ka hare ke moko o hloekisitsoeng. Bokaholimo ba khalase bo entsoe ka khalase e benyang 'me letshwao le entsoe ka khauta. Lebokose la kantle le entsoe ka lehong la tlhaho le betliloeng ka mokhoa oa mola oa metsi, o lumellanang le sebōpeho sa botlolo 'me o ka sebelisoa hape. Ho ne ho sebelisoa sebōpeho sa khalase se betliloeng ka lehong nakong ea tlhahiso. Sehlopha se felletseng se lekana bophara ba 260 mm, botebo ba 140 mm le bophahamo ba 300 mm. Moralo ona o thusa bareki ho utloisisa semelo sa joala.

The Recognition

About the Moputso oa Silevera oa A' Design Award

The Soul of Maotai Flavour Wu Sethala sa ho Pakane Botlolo ba Joala ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. The Soul of Maotai Flavour Wu Sethala sa ho Pakane Botlolo ba Joala e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. The Soul of Maotai Flavour Wu Sethala sa ho Pakane Botlolo ba Joala ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo