Diaoyutai Moralo oa Paketjhing ea Joala by Jiabo Lu and Kun Luo

Diaoyutai Moralo oa Paketjhing ea Joala by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2020

Diaoyutai Moralo oa Paketjhing ea Joala

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Diaoyutai Moralo oa Paketjhing ea Joala

Diaoyutai ke moralo oa paketjhing o entsoeng bakeng sa joala ba boemo bo phahameng ba Machaena. Sebopeho sa drakone, se neng se emela setšoantšo se phahameng ka ho fetisisa sa borena Machaena ea khale, se sebelisoa e le sesebelisoa sa mantlha sa mokhabiso. Sekoahelo sa botlolo se na le lintlha tse ruileng, 'me sebopeho sa sona sa square se hopotsa jade seal e neng e tšoantšetsa matla a borena. Botlolo ka boeona bo lula bo le bonolo haholo. Phapang lipakeng tsa mokhabiso o ruileng le libaka tse batlang li se na letho e theha setšoantšo se tebileng sa mahlo se nang le semelo se hlakileng sa Machaena. Lebokose la kantle le entsoe ka pampiri e ka sebelisoang hape, 'me botlolo bo entsoe ka letsopa la setso sa Machaena.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Diaoyutai Moralo oa Paketjhing ea Joala ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Diaoyutai Moralo oa Paketjhing ea Joala e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Diaoyutai Moralo oa Paketjhing ea Joala ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017