Yagumitan Primary Function: Sephuthelo sa Mahe a Linotši by Jiabo Lu and Kun Luo

Yagumitan Primary Function: Sephuthelo sa Mahe a Linotši by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2020

Yagumitan Primary Function: Sephuthelo sa Mahe a Linotši

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Yagumitan Primary Function: Sephuthelo sa Mahe a Linotši

Yagumitan ke moralo oa sephuthelo bakeng sa mahe a linotši a hloahloa a naheng. Lebitso la sehlahisoa le bua ka mobatli oa mahe a linotši phuleng. Botlolo ea khalase e bōpiloe ka libaka tse sehilweng tse tšoanang le taemane tse hlahisang khaello le boleng ba mahe a linotši. Ho sebelisoa khalase e nang le mebala ho hlahisa 'mala le sebōpeho sa mahe a linotši a ka hare. Lebokose la ka ntle le bōpiloe joaloka phula e phahamang le ho theoha, 'me lekhalo pakeng tsa liphula le nka sebōpeho sa khampase ho fana ka maikutlo a ho batla. Mela ea moraba-raba le likarolo tsa lithaba li emela mafika moo mahe a linotši a naheng a bokelloang teng.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Yagumitan Primary Function: Sephuthelo sa Mahe a Linotši ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Yagumitan Primary Function: Sephuthelo sa Mahe a Linotši e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Yagumitan Primary Function: Sephuthelo sa Mahe a Linotši ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end honey package, its product name is called "YAGUMITAN", which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.
Dimensions & Packaging: Width 360mm x Depth 140mm x Height 80mm
Tags: honey, package, food, beverage, Graphics, illustration
Production Technology: Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.
Design Challenge: There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.
Research: Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.
Inspiration: Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".
Project Duration: The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.
Team Members: Designer：Jiabo Lu
Creative Director：Kun Luo
Image Credits: Designer Jiabo Lu, Yagumitan, 2017