Yedao Lugui Baijiu Berepo ya Lino tse Nooang ka Wen Liu and Xianwen Wu

Moralo oa Yedao Lugui Baijiu Berepo ya Lino tse Nooang ka Wen Liu and Xianwen Wu ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2020

Yedao Lugui Baijiu Berepo ya Lino tse Nooang

ka Wen Liu and Xianwen Wu

Moreki: Hainan Yedao Liquor Developemt Co., Ltd

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

30,069

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #88698

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Yedao Lugui Baijiu Berepo ya Lino tse Nooang

Yedao Lugui Baijiu ke moralo wa beipo bakeng sa mofuta wa joala o tsoang Profinseng ya Hainan e ka boroa ba Chaena. Libaka tse robeli tse tsebahalang tsa bohateng tsa Hainan li hlahisoa e le litšoantšo ka pele ho botlolo ya khalase. Leibole ya molala e arohanngoe ka 'mala o fapaneng. Lebokose la kantle le entsoe ka acrylic le pampiri, kahoo botlolo e nang le litšoantšo ka hare e ka bonoa hantle. Ho hatisoa ka khauta le khatiso ea silika li sebelisoa lebokoseng, 'me botlolo e phethetsoe ka mosebetsi oa lipalesa tse besitsoeng. Morero o bonolo oa 'mala o boputsoa o bontša setso sa lehae le bohahlaudi ba Hainan.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Yedao Lugui Baijiu Berepo ya Lino tse Nooang ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Yedao Lugui Baijiu Berepo ya Lino tse Nooang e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Yedao Lugui Baijiu Berepo ya Lino tse Nooang ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Boholo le Phuthelo: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Lithegi: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Theknoloji ya Tlhahiso: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Phephetso ya Moralo: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Dipatlisiso: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Kgothaletso: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Nako ya Projeke: The project started in October 2018 and finished in May 2019 in Shenzhen.
Tsamaiso ya Mosebetsi: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Litho tsa Sehlopha: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Litlotla tsa Setshwantsho: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.